Big Shoulders Books TikTok & Instagram Reels Ad

This social media ad script I wrote for Big Shoulders Book’s upcoming oral history book borrows quotes from the book in the format of a documentary trailer—targeting an audience that will be captivated by the real sights and sounds of Chicago’s southeast side.

The trailer incorporates images by Matthew Kaplan Photography and soundscapes by Norman W. Long, two of the book’s key narrators.